Fern & Ember
Concept project: fictional brand, not client workAn online shop for a small homeware maker, with a quick path from product page to checkout on mobile.
- Sector
- Online shop
- Type
- Self-initiated concept
- Built with
- Next.js, TypeScript, CSS
The brief
A one-person homeware maker sells at craft fairs and through a marketplace, and wants a shop of its own where customers can browse, buy and come back.
This is an imagined brief, written to reflect the needs of real businesses in this sector.
Goals
- Make browsing and buying easy on a phone
- Keep checkout short and trustworthy
- Encourage repeat orders and gift purchases
Approach
Product pages that sell
Clear photos, price, delivery cost and stock level above the fold, with add-to-basket always within thumb reach on mobile.
Short, trusted checkout
Guest checkout, card and wallet payments through a trusted provider, and delivery and returns spelled out before payment.
Reasons to return
Gift guides, a first-order newsletter discount and order-tracking emails keep customers coming back.
Key features
- Product catalogue with categories and search
- Basket and secure checkout
- Gift guides and newsletter sign-up
- Order confirmation and tracking emails
What it demonstrates
- E-commerce layout and product presentation
- Mobile-first checkout flow
- Trust signals: delivery, returns and secure payment
Run a online shop business?
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